Paprika is essential elegance and refined originality. Simplicity and comfort combine perfectly with an accurate stylistic research, which aims to enhance women in all their expression.
The woman who wears Paprika, loves dressing with a discreet charm, a surprising femininity and a hint of extravagance. Paprika collections are defined by a unique and pure Made in Italy style, where creativity is protagonist in a game of colors, shapes, lines and emotions, breathing life into garments which not only dress women, but represent them emphasizing their strengths and sweet fragility. The ongoing research, the extreme care of the processing stages and the endless desire to reinvent itself, have made Paprika a leader in the ready-to-wear fashion market, both in Italy and abroad.